Professional Email

Showcase your email address on all your marketing. Having your domain name displayed prominently across your marketing channels will help the name stick with both your customers and potential customers. This includes your business cards, signage, and social media. This will help your customers remember your name which increases word of mouth referrals.

Having your own domain name emphasizes a professional and trustworthy business dimension that every business strives for. It shows that you’ve put in time and effort to choose and register a domain name and shows that your business is professional. This is crucial to build a larger customer base and makes it easier for your customers to share your name to others. No one likes to recommend a business and say email them at Jondoebusiness@hotmail.com.

DMARC – which stands for Domain Message Authentication, Reporting and Conformance – is a validation system for incoming email. The goal of DMARC is to prevent phishing, spoofing and the delivery of fraudulent email. It does this by checking the domain of the sending email address against the domain the message is being sent through. If they match, the email passes the DMARC check. If the two domains don’t match, the email fails the DMARC check. Free email providers including Gmail, Yahoo and AOL, have had strict DMARC policies in place. These policies inform receiving servers what to do when they receive an email from a server that failed the DMARC check. The email will be delivered as normal (though chances are slim) or likely, the emails will be delivered to the spam folder or not delivered at all.